Here in Durham Region and the Kawartha Lakes, you’ll find some of the fastest-growing communities in all of Ontario. This is partially due to a new wave of inspired relocators arriving in recent years. With plenty of great homes, unique amenities and incredibly scenic, wide-open spaces, it’s certainly not hard to see the attraction.
If you’re a homeowner in Durham Region or the Kawartha Lakes who is thinking about selling, this momentum can be to your benefit.
By optimizing your selling strategies to reach both local buyers and relocators, you can maximize buyer interest in your home and ultimately your returns.
Wondering why so many relocators have their sights set on this neck of the woods? Click here to read our blog post on the topic.
Start With a Local Expert
When it comes to selling your home, it’s hard to overstate the importance of choosing the right real estate agent for the job. Today more than ever, working with an agent who has decades of industry experience and is deeply familiar with your local market is a huge part of achieving top results.
Not to mention, real estate in Durham Region and the Kawartha Lakes is incredibly dynamic. On top of a wide range of distinct and diverse communities, there are also many different types of homes and properties, each appealing to a particular type of buyer. With so many variables at play, you’ll want to work with an established agent who knows the area like the back of their hand.
Understanding Your Buyer Audience
As a greater number of relocators become active in our housing market, some interesting trends are beginning to take shape. This is where your real estate agent can provide key insights and ideas on how to maximize your sale. After all, agents have their finger on the pulse of local market activity. They know which properties are being purchased, where, and most importantly – who is buying them.
Understanding your buying audience is helpful in any home sale, but it’s extra important in a market where every community and property offers something different. For instance, relocators who have sights set on Port Perry could have significantly different needs than those who are interested in Beaverton or Cannington.
Want to learn more about real estate trends in Durham Region & the Kawartha Lakes? Check out these pages from our site.
- Why Artists Are Flocking to Port Perry
- Multigenerational Living: How to Buy a Home With a Family Member
Effective Marketing Strategies
Having a ‘For Sale’ sign in your front yard is great, but it won’t reach buyers who are coming in from out of town. In order to catch the eye of potential relocators, your real estate agent should have a focused marketing plan that stretches beyond local exposure.
In today’s world, most homeowners (local or relocators) find their future home online. With this in mind, digital marketing should be a big piece of the plan. The direct benefit of online advertising campaigns is that they can strategically target areas where relocators are most likely to be across a variety of websites and social platforms.
If your agent thinks it would be a good fit, traditional marketing methods can also be incorporated to help capture the eye of potential buyers.
Setting the Scene With Staging
Staging is an important step in maximizing the results of your home sale. At its core, the staging process is all about allowing potential buyers to build an emotional connection with your home. When buyers first see your home, effective staging encourages them to actually picture themselves living there. The harder they fall in love with it, the more likely they will be to make a strong offer.
Given the unique lifestyles offered in our part of the province, relocators who flock to Durham Region or the Kawartha Lakes typically have specific tastes. Therefore, using your home’s natural highlights and features, staging to attract relocators should place an additional focus on lifestyle.
Once again, your agent’s insights about local buying trends will be a helpful resource during this process. By knowing who is most likely to purchase your home, you can strategically tailor the space to match their eye.
Searching for more tips about selling your home? You may like these blog posts.
- Selling a Home During the Winter
- Unique Considerations For Moving Up
- Why Agent Experience Matters For Sellers
How We Sell
Thinking about selling your home in Durham Region or the Kawartha Lakes? We figured we’d take a second to introduce ourselves. Hi, we’re Puckrin & Latreille Real Estate – a passionate and proudly local family real estate team.
We’ve been representing clients in Durham Region and the Kawartha Lakes since the 70s, having sold every type of property throughout every kind of market condition. With a finger on the pulse of local and incoming buyers, we know how to optimize your sale and set you up for the highest possible return.
Ready to sell your home? Our local expertise can help guide you toward a successful sale. Click here to book a seller’s meeting
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